For those who harvest homemade honey and beeswax, other than sharing and giving it away to family and friends, why not make a profit out of it and sell it to people who are willing to pay for it? When you sell products obtained from beekeeping, your costs can be recovered! — Doesn’t that sound great? Most successful honey businesses out there started from a mere apiary and many even go on to become suppliers for large corporations. If this sounds tempting, look ahead as we dive head into a pool of cash, but first, let us advise you on some marketing tips.
Who to sell Beeswax to?
Like any other business, let us define our potential market segment and target audience. Prospective beeswax customers include smaller consumers such as crafters and bigger ones such as commercial companies.
Be they frequenters of flea markets, local craft fairs or vendor fairs, crafters who flock to these places are more than happy to get their hands on beeswax so you can rest assured they will buy it from you. Alternatively, you can also go online to access crafting websites such as Etsy and set up an online store. Adopting an online store to sell your beeswax is extremely convenient, allowing you to earn some bucks at the ease of staying home. Etsy is highly recommended because of its high traffic since crafters usually go to Etsy for their crafting supplies.
2. Commercial companies
Next, commercial companies are also possible candidates, although it may not be that easy to sell your products to these companies. However, some corporations out there do form partnerships with local beekeepers, and you can act as a wholesale supplier, especially if the yield of your apiary is high. So, no harm in asking around to find companies that have their products centered around utilizing pure and local harvested beeswax. Who knows you may be in for a pleasant surprise?
Who to sell Honey to?
Moving on to honey, we have a few prospective customers which include local consumers, local restaurants and supermarkets and farmer’s markets.
1. Local consumers
Selling honey to local consumers brings about several benefits as it helps to raise awareness on beekeeping and it triggers interest and curiosity in bees. At the same time, you can play a part in protecting the population of the local bees when you educate the public about their role in the environment as important pollinators.
2. Local restaurants and supermarkets
Local restaurants and grocery stores are also other avenues for you to sell your honey and they can promote it as locally sourced honey.
3. Farmer’s Market
The local farmer’s market is a great point of avenue for you to promote your honey to people who support local farmers as those who frequent the place are usually health enthusiasts, who like to know where their food is sourced from. The chances of repurchase would be high as a result so make sure to pass your business cards to them for contacting purposes whenever the stock runs low!
Apart from local fairs and online stores, you can also opt to sell your honey and beeswax via your own website. However, setting up a website and showing up at farmer’s markets a few times might not be sufficient to sustain or even expand the business. To truly develop brand loyalty such that you attract repurchases from customers and even attract new customers, you need to have a good marketing mix and here is what we have for you:
1. Connect with homesteaders and expand your network
Often, the key to a successful business is networking, the more people you get to know from a range of expertise and fields, the more help you can gather from in the future. As such, we recommend going to local events to shop and promote other business owners’ products while spreading awareness of your business as well. Mutual help and kindness can really pay dividends and your act of generosity could be returned in favor one day. Also, word-of-mouth and referrals are effective in gaining new customers so there is absolutely no harm in attending such events to let people taste your honey.
2. Social Media
Not forgetting social media, it is one of the vital marketing strategies that most businesses employ today. Build on your profile and spread your presence online as a respected authority on beekeeping and bees will support you in a long mile of your business journey.
3. SEO website
For those who would like to start their own website to sell their honey and beekeeping products, we would like to suggest the use of a tool called SEO as it has proven its use and help it can provide in many start-ups businesses aiming to set up their stores online. SEO is short for Search Engine Optimization and by the name, it can help boost the presence of your website in allowing potential customers to easily locate it on the internet.
How to legally sell honey?
In the line of food operating businesses, it is important to always keep a check on the regulations and laws regarding the sale of food items to consumers or through wholesale. Such rules and laws may differ across regions but at a general level, honey may be sold raw and directly to consumers without any form of licensing from your home. However, if it concerns any processing such as coloring, then a need for license or inspections may arise.
How to charge the price?
To give a quick idea on how you should price your honey, take a quick study on the current market and consider a few key points such as, how you are selling it, online or in-person, and watch the prices of your competitors. Not to mention, the type of honey, the quality, and your location play a part as well.
Other products to sell
For those who are confident in their beekeeping skills, we believe that it is highly profitable if you raise queen bees and sell them. As we all know how hard it is to obtain a queen bee as well as its relevance and importance when faced with beekeeping problems, it is surely a great addition to honey and beeswax as products for sale.
With that said, we shall conclude our article by wishing you nothing but the best for your start-up honey business. We hope that our tips have come in handy! Good luck!